Posts Tagged ‘ rust belt ’

Cup a joe…and a Jag-Off!

Ok, First off I have lived in  Cleveland Ohio for most of my life. Cleveland mirrors dozens of other midwest, rustbelt, broke butt towns across the country ie…Detroit, Gary IN, Pittsburgh, Buffalo, Akron, Weirton WV… These cities and towns a century ago were the backbone of the nations innovation and manufacturing power machine…that was a century ago! What is left are crumbling buildings, crime, poverty, and stories of better days. We for the most part are the Grandchildren, great Grandchildren, and Great Great Grandchildren of those who busted their asses to live the American dream, innovate, and make a difference. The spirit of Midwest ingenuity is as dead as the steel mills and auto factories, it has been replaced by a disturbing trend of  taking semi creative ideas from other cities and hustling them in butt town belt!

One of these ideas which has recently irritated my cerebral hemorrhoid was brought to the masses by of course… reality TV. I don’t remember the shows name but it was basically some kind of competitive challenge between a half dozen lunch trucks. Lunch trucks have been around for decades. Usually operated by some fat slob who runs a daily route to factories and labor jobs. The truck would offer coffee, donuts, sandwiches, and other barely edible finger foods. Not the best stuff in the world but for the poor schmuck working in the freezing rain it did the trick. In the year 2010 someone had the idea “Hey, lets get a lunch truck, make expensive restaurant quality food and hustle it to other dipshits like ourselves”! GREAT! If it works, do it! LA, San Fransisco, Portland seem like the perfect place for this pretentious twist on peasant food. But just like all ideas that are born in the big cities it’s usually a year or two when a few folks with no good ideas of their own try to re hash what they saw on TV and make it work here in America’s butt towns. I just heard today about some lunch trucks making the rounds to Cleveland hot spots to sling their slop. I can imagine it without even seeing it…a few 20, maybe 30 something white hipsters who have sold their parents on the idea of  financing the truck. I can’t find fault with someone tryin’ to make a buck but I can’t stand the monkey see, monkey do America nowadays. What ever happened to people actually sitting down, brainstorming and coming up with a new fresh idea that suits the current midwest marketplace? Maybe this kind of stuff is the reason why places like Cleveland aren’t the cities they once were? People would rather bootleg an idea from a more progressive, higher educated, and wealthier market and make fools out of themselves trying to make it work in butt town! Some people will never learn. When you see a lunch truck with fancy vehicle wrap graphics stuck in a snow drift, slow down, roll down your window, extend the middle finger and say, “That truck was great idea…ya fuckin’ JAG-OFF!”